Sometimes you have to lose a significant chunk of Masters cash to land an even bigger deal – just ask John Daly. The two-time major champion, known for his laid-back attitude and booming drives, has just secured a multi-year partnership with Topgolf. This comes after his traditional Masters Week hangout, a Hooters in Augusta, closed its doors, reportedly costing him a windfall of around £600,000.
Now it's clear: Daly will remain a fixture of Masters Week, even without Hooters. The deal with Topgolf not only guarantees him appearances at their Augusta location during Masters Week 2027 and 2028 but also expands his presence starting in 2026. It's about content, merchandise, and of course, the undeniable appeal that "Long John" possesses – a classic win-win.
The Legend Strikes Back
Daly isn't just anyone. He won the PGA Championship in 1991 and triumphed at The Open Championship in 1995. This places him in the exclusive circle of players who have two of the most coveted major championships in their trophy cabinet. With a player of this caliber, Topgolf brings on board an absolute crowd-puller, who enjoys cult status not only among young golfers. This is a truly strong lineup for Masters Week.
Masters Week Without Hooters? No Problem!
This partnership impressively demonstrates that even after losing such a lucrative source of income as the Hooters appearances, for a legend like Daly, business simply continues. Topgolf secures one of golf's most flamboyant characters, and Daly replaces some of his lost visibility and commercial platform. It's a clever shot that proves: For true icons, there's always a way to stay in the game, even if it's off the green.
