NEW YORK – April 8, 2026 – LIV Golf, the world's golf league, today announced a strategic partnership with Novig, the fastest-growing sports prediction market in America. This establishes a first-time player integration during golf's spring Major Championship season. The collaboration highlights LIV Golf's commitment to creating first-class, innovative opportunities for partners to activate beyond the global 14-event season and into one of the sport's most competitive moments. The partnership marks the first time a prediction market will be active at a live professional golf event.
As part of the agreement, Novig will appear on the left sleeve of seven LIV Golf players competing in the season's first Major Championship phase from April 9-12. The partnership includes branding on the jerseys of 4Aces GC Captain Dustin Johnson, Fireballs GC Captain Sergio Garcia, Legion XIII Captain Jon Rahm, Ripper GC Captain Cameron Smith, Legion XIII’s Tyrrell Hatton, Legion XIII’s Tom McKibbin, and Southern Guards GC’s Charl Schwartzel. Together, these players have won seven Major Championship titles and enter this event with significant momentum from the first five events of the LIV Golf season.
“This collaboration demonstrates how we evolve traditional partnership models and create new avenues for brands to connect with the broader golf ecosystem,” said Chad Biggs, EVP, Global Sponsorship & Activation, LIV Golf. “Our league constantly evaluates how we engage partners across our global calendar and provide the best experience for our players and fans. We also have an untapped opportunity to connect partners with some of the best players during some of the most-watched moments in golf. Novig’s commitment to this first-time agreement speaks to their belief in innovation and transformative partnerships, and we look forward to further building this relationship.”
The partnership also includes a broader integration into LIV Golf’s social ecosystem, including a social-media-driven content series, as well as organic player-centric content released in the lead-up to tournament week. To celebrate the season’s first Major, Novig will introduce a series of special markets on its platform, providing traders with more opportunities to engage with professional golf through real-time trading and prediction opportunities tied to the week’s biggest stories and moments, with a particular focus on LIV Golf players. Novig will also present a special competition with a prize pool of 500,000 Novig Cash. Fans can enter the competition once daily by betting on the tournament winner, with correct selections receiving a share of the pool. One participant will receive the very first Novig Blue Blaz
