The PGA Tour is radically overhauling its business model for the 2028 season, planning a massive restructuring that could turn the sport of golf as we know it on its head. Two weeks ago, at the Truist Championship in Charlotte, the Tour presented players with a groundbreaking two-track model. This isn't just about a few new tournaments; it's about a true revolution.
Track 1 is set to include 23 so-called "Elevated Events": 16 regular PGA Tour events, three FedExCup Playoff tournaments, and, of course, the four Majors. Fields for these events would be limited to a tight 120 golfers. Track 2, on the other hand, would feature 20 additional tournaments with 140 players each. New CEO Brian Rolapp is pushing this model to create more premium events, increase media and sponsor value, and establish a presence in larger markets.
I'm told that new PGA Tour CEO Brian Rolapp is on-site here at TPC Craig Ranch and was holding an all-players meeting in the clubhouse late this afternoon. In fact the meeting might still be going on. The tour is in the process of restructuring future schedules to consist of
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The rumor mill is buzzing about which cities might make it onto the map. Boston, Philadelphia, Denver, Nashville, San Francisco, and Seattle are at the top of the list for potential new tournament locations. And financially? Things are really heating up. The Tour is reportedly aiming for up to $30 million annually from title sponsors for some of these new events. That's a strong statement about how robust the new concept is expected to be.
What Remains Unclear
Naturally, this plan is far from set in stone and could still change. Exactly how the Track 2 events will fit into the calendar and what impact this will have on the Korn Ferry Tour and PGA Tour Americas remains unclear. The 2027 schedule is also still being fine-tuned, and the Florida Swing could experience the biggest upheaval. We expect more details at the Board Meeting during the Travelers Championship at the end of June, when Rolapp is expected to comment publicly. Until then, we'll eagerly await what else the Tour has in store for us.
