Heineken has snagged the tap for the 2027 Ryder Cup at Adare Manor, landing a real beer bombshell that sends traditional giant Guinness to the sidelines. This isn't just a really strong deal for the guys from Cork, but also an unmistakable statement on the Irish green, where tastes are notoriously fiercely contested.
The Ryder Cup embodies pure passion and drama, and now the drinks menu is joining the fray. Heineken Ireland secures the title as official supplier for beer, cider, and stout for the mega-event in 2027. This move massively changes the hospitality and brand landscape.
Today we welcome @Heineken as the Official Beer, Cider, and Stout Supplier to the 2027 Ryder Cup 🏆 The agreement with HEINEKEN further strengthens the Ryder Cup’s association with international brands which have a strong presence across Ireland, including the west of Ireland.
The Victor's Sip: Murphy's and Beamish Score Big
Instead of the usual dark brew from Guinness, the stouts from Murphy's and Beamish will be flowing in 2027 – a major surprise and a clear "1up" in the domestic beer battle. These two brands, which according to current figures are truly on the rise and celebrating 28% growth this year, will, along with Heineken, Heineken 0.0%, Birra Moretti, Orchard Thieves, and SERVED Ready-to-Drink products, quench the fans' thirst.
The Bill Arrives: What Ryder Cup Thirst Will Cost
The deal truly covers everything: from the on-site bars and the spectator village to the exclusive hospitality and premium suites. Although the exact prices for 2027 are still under wraps, a look at the last Ryder Cup at Bethpage Black gives a rough idea: there, the cost for a non-alcoholic beer was $12, and a premium lager was a hefty $19. Heineken's brewery in Cork, just a 90-minute drive from Adare Manor, should keep the logistics for this massive event running smoothly.
The 2027 Ryder Cup thus promises not only top-class golf but also an unparalleled pub experience, serving Irish hospitality with a very special twist. It's going to be an epic round, not just on the green, but at the bar too!
