Folks, hold onto your drivers! A storm is brewing on the greens of the pro tours that could make LIV Golf sweat. A bombshell report on Wednesday suggests that the Saudi Arabian Public Investment Fund (PIF) is on the verge of turning off the money tap for LIV Golf. This would be a real game-changer for the still-young league.
Remember the launch in January 2020? Suddenly, there was this new league, backed by the PIF, challenging the dominance of the PGA Tour. With stars like Phil Mickelson and Dustin Johnson leading the charge, playing for gigantic sums in 54-hole tournaments without a cut, the golf establishment was thoroughly shaken up, resulting in player defections and PGA Tour suspensions.
Impending Cutbacks on the Green?
If the reports prove true, it could mean that LIV Golf would have to do without the estimated over $500M (about 460 million Euros) in annual support from the PIF. This sum has kept the league afloat. Experts on Golf Central agree: This would likely force LIV Golf into drastic austerity measures – fewer events, smaller prize purses, or even a shrinking of the tour would be conceivable. Things really heated up on the negotiation green.
With LIV Golf (reportedly) on the brink, now feels like an apropos time to remind ourselves of how it all came to be in the first place. I wrote almost 5,000 words on the league's genesis at the end of its beta season in '22, from hush-hush meetings in Malta to headhunting Greg
Auf X weiterlesenWhat Now, LIV?
While there are no official confirmations yet, speculation on Golf Central and within the industry is running rampant. While LIV Golf has remained strongly in play over the past few years with 12-14 events per season and global expansion, the future could now look very different. The uncertainty, which has persisted since the announcement of the PGA Tour-LIV framework agreement in June 2023, now reaches a new peak.
