Kendrick Reacts: Good Good Fires Ad Team After Scandal

Good Good is cleaning house after the uproar surrounding the controversial Callaway advertisement: The responsible marketing team was promptly shown the door after the disaster. Good Good CEO Matt Kendrick made it clear that he had never seen the clip before its release and that those responsible must now face the consequences. A clear message indicating that alarm bells are ringing for the YouTube crew.

The source of contention was a co-branded advertisement for a Callaway driver, which depicted Good Good co-founder Garrett Clark shoving his colleague Alexis Miestowski to the ground as she reached for a club. The entire concept trivialized violence against women and triggered an epic shitstorm. While Good Good attempted to market it as a horror film parody, they later had to admit that the execution "completely missed the mark."

Public Spat and Hardball Tactics

What followed was a publicly waged war of words. Kendrick went on the offensive on X, accusing Callaway of commissioning, approving the video themselves, and then dropping Good Good as part of a "coordinated media campaign." Although he emphasized not considering a lawsuit, the whole thing sounds like a threat with a Big Bertha – pardon, a legal cudgel. Callaway itself admitted that the approval process was "not comprehensive enough." CEO Chip Brewer personally apologized and conceded that the advertisement should never have been greenlit.

The Steep Cost of the Blunder

The consequences are massive: Callaway has terminated its partnership with Good Good with immediate effect. Good Good is also withdrawing and will no longer appear as the title sponsor of the planned Austin PGA Tour Event later in 2026. This reputational damage is gigantic and shows how quickly, in the digital age, a supposed joke can turn into a full-blown scandal that ends careers and collaborations.