The golf merch game-changer has arrived: Fanatics has secured the exclusive rights package for the DP World Tour and Ryder Cup Europe. This is an announcement that will shake the foundations of European golf retail and likely send fans like us into a frenzy. A multi-year deal, publicly announced on August 18, 2026, promises a completely new look for fan merchandise, especially around the prestigious 2027 Ryder Cup at Adare Manor in Ireland.
New Apparel, New Stores
What does this specifically mean? Fanatics will not only take over the official DP World Tour Store but also the European Ryder Cup Store. But that's just the beginning. The company will be the exclusive retailer at the 2027 Ryder Cup in Limerick, Ireland, thus making a significant impact on merchandise sales for thousands of fans. Highlight: We can look forward to official replicas of Team Europe's outfits worn by the pros on specific competition days on the course. These new product lines are set to launch next year, just in time for the 2027 Ryder Cup.
More Than Just the Ryder Cup
The partnership extends far beyond the Ryder Cup. Fanatics will also operate exclusive retail outlets at other top events. Whether it's the Amgen Irish Open, Genesis Scottish Open, BMW PGA Championship, or Husqvarna British Masters – wherever the action is happening, there will be fresh merchandise. The DP World Tour is not only elevating its Ryder Cup merchandising to a new level but also aims to massively expand its entire licensed product offering. For us golfers, this means even more choice, even cooler stuff to support our team and our favorite pros. The merchandise game plan for the coming years is set, and it's on!
