Callaway has pulled the plug: The partnership with Good Good Golf has been terminated with immediate effect. Following massive backlash over a deleted promotional video that depicted a rather questionable portrayal of a man physically assaulting a woman over a golf driver, this was the logical, albeit bitter, consequence for Good Good. The scandal is far-reaching and has already resulted in apologies from both sides, an internal investigation at Callaway, and massive commercial repercussions for Good Good.
The flashpoint was a clip for the joint Callaway Quantum Driver. It showed co-founder Garrett Clark pushing his colleague Alexis Miestowski to the ground before dramatically declaring: "Don't touch my new driver!" The video was immediately criticized by the community as trivializing violence against women—and rightly so. Good Good quickly deleted the clip and apologized, citing that the content was "not aligned with our values." Callaway admitted to having approved the video before its release and spoke of an "insufficiently thorough" approval process.
The Million-Dollar Shockwave and Aftermath
As an act of restitution and a clear statement, Callaway is now donating one million dollars to organizations working to combat violence against women. But that's not all: The controversy has hit Good Good Golf hard, even beyond the Callaway split. Reports indicate that Golf Galaxy/Dick’s Sporting Goods has removed Good Good merchandise from their online platforms and potentially from their stores. A planned Golf Channel premiere featuring Good Good has been postponed until September 1, 2026.
Repercussions for the Golf Community
The entire story once again shows how quickly things can escalate in the digital age when one makes a misstep. For Good Good, this is a severe blow, not only financially but also to its image. Uncertainty regarding further sponsorship deals and tournament commitments hangs like a sword of Damocles over the brand. The golf industry is closely watching how the situation unfolds and what lessons will be learned.
