The Good Good Golf affair is not just a PR disaster; it's currently tearing the modern golf media business apart. What began as a controversial promo video has, within a few days, evolved into an industry-wide crisis that is not only costing Callaway its partnership but also shaking up TV productions and retail. Good Good Golf's image lies in ruins, and the consequences are acutely felt.
At the epicenter of the storm is an advertising clip that went online on August 21st. It shows Garrett Clark pushing a woman to the ground. The outrage over this depiction of violence against women was immediate and extreme. Callaway reacted swiftly, terminating its collaboration with Good Good Golf with immediate effect and pledging $1 million to organizations working against violence against women. A tough but necessary step, demonstrating the gravity of the situation.
Retail Fallout and TV Cancellation
But the fallout extended far beyond Callaway. Retailers are pulling the plug: Dick's Sporting Goods and Golf Galaxy have already removed Good Good merchandise from their shelves. Reportedly, PGA Tour Superstore and some Target stores have followed suit. For a brand heavily reliant on merchandise, this is a gut punch.
Big Break Canceled and PGA Tour Pulls the Plug
The Golf Channel has also reacted. The planned revival of Big Break x Good Good was initially postponed and then either completely canceled or indefinitely delayed – some speculate 2027 as the earliest possible air date. The PGA Tour also remains affected: Good Good Golf has withdrawn from its planned title sponsorship of an upcoming PGA Tour event in Austin, Texas.
